Pergo

4/12/2012 12:00:00 AM

Accredited Product Testing Program Reinforces Pergo’s Environmental Commitment

Pergo, the inventor and most preferred brand of laminate flooring, today announced that its products have achieved three certifications from the GREENGUARD Environmental Institute, a division of UL Environment. With these certifications, Pergo has further strengthened its reputation and commitment to healthy indoor environments and sustainable product innovations.

The GREENGUARD Certification Program? is a broadly-recognized, industry independent program for testing and certifying products and materials for low chemical emissions. Pergo’s laminate flooring products have been awarded the GREENGUARD Indoor Air Quality Certification and GREENGUARD Select CertificationSM for Flooring, indicating that they meet strict requirements for maintaining healthy indoor air in education, healthcare and commercial environments. In addition, Pergo’s products have met the more stringent standards required for the GREENGUARD Children & Schools Certification, which is referenced by the Collaborative for High Performance Schools (CHPS) and the Leadership in Energy and Environmental Design (LEED) Building Rating System.

“Pergo has been committed to respecting and protecting the environment for more than 30 years – by minimizing the environmental impact of both our products and our manufacturing processes,” said David Hartman, Vice President, Sales for Pergo. “The GREENGUARD Certifications provide valuable third-party verification of Pergo’s ongoing environmental efforts that benefit our customers and their communities.”

Products that are GREENGUARD Indoor Air Quality Certified® and GREENGUARD Children & Schools Certified are recognized by numerous building programs, standards and specifications. This allows architects, designers and builders to easily identify Pergo flooring as a product that can earn them valuable points in green building rating systems, satisfy code or ordinance criteria and meet indoor air quality requirements.

“Flooring is particularly important from an indoor air quality perspective because there is so much exposed surface area that has the potential to off-gas,” says Stephen Wenc, president of UL Environment. “We applaud Pergo for making the commitment to help consumers create healthier indoor environments through GREENGUARD Certification.”

The GREENGUARD Environmental Institute was founded in 2001 as a third-party certifier of low-emitting products and as a resource for choosing healthier products and materials for indoor environments. GREENGUARD became part of UL Environment—a business unit of UL (Underwriters Laboratories)—in 2011. All GREENGUARD Certified products must meet stringent chemical emissions standards based on established criteria from key public health agencies.

For more information, visit www.pergo.com, www.greenguard.org, or www.ul.com/environment.
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Garner, NC, 4/13/12
Pergo, Inc.
Strategic Marketing

11/2/2009 12:00:00 AM

Pergo Issues New License for its PerfectFold™ Family

Pergo, the inventor and leading manufacturer of laminate flooring, announced that it entered into a mutual license agreement with EGGER, a European-based laminate flooring manufacturer, on Oct. 14. This agreement pertains to the extensive Pergo PerfectFold™ patent family and the PRO clic patent held by EGGER – both one-piece, fold-down laminate flooring systems.

EGGER decided to implement a “fold-down” technology that improves and simplifies the installation properties of its flooring and also makes it possible to achieve professional results. This system is straightforward to use, ensures outstanding surface stability and guarantees glueless, rapid flooring installation.

“While there was some initial uncertainty regarding the patent rights of solutions referred to as ‘fold-down’ technologies, all licensing issues now have been resolved,” said Ralf Eisermann, CEO of Pergo AG. “We are especially pleased that we were able to reach an agreement with EGGER because we believe strongly in this installation technology. Our objective is to also offer this technology to other laminate flooring manufacturers in the future.”

Said Stefan Pletzer, head of marketing/sales for EGGER Retail Products, “We welcome this agreement with Pergo, as it results in legal certainty for us.”

For more information about Pergo, visit www.pergo.com.

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Raleigh, NC, 11/02/09
Pergo, Inc.
Strategic Marketing/

11/15/2008 12:00:00 AM

A Tiffany lamp, a Chippendale chair, an antique Persian rug… Elegance in the home has long been characterized by objects that are aspirational rather than obtainable

A Tiffany lamp, a Chippendale chair, an antique Persian rug… Elegance in the home has long been characterized by objects that are aspirational rather than obtainable.

The days of décor meant to be admired (but not touched!) may soon be over, however – as designers relax the definition of elegance and consumers demand items for their homes that are both beautiful and livable.

“Until recently, high-end home fashion was clear cut and left little room for individual interpretation,” said Don Cybalski, senior creative director for Pergo. “Now there’s a movement to design furnishings and accessories that not only reflect variations in personal taste – but that also combine accessibility with premium quality.”

Cybalski cites the following three emerging trends that are setting a fresh standard for elegance in the home – and which correspond to Pergo’s new Elegant Expressions collection of premium laminate flooring:

Modern Classics
While traditional favorites will never truly go out of style, they now boast a contemporary twist that makes them a bit eclectic and daring. Incorporate this eye-catching blend of old and new into a room by pairing a desk or coffee table handed down through the generations with chairs upholstered in a funky pattern. Or, add an unexpected splash of bright color – such as neon orange or sea foam green – to walls covered in antique photos or prints. Vibrant tones will make these framed masterpieces truly stand out. On the floor, try Pergo’s new Brockton Oak. Its classic look allows seamless blending in rooms decorated with period furnishings – from Victorian to Art Deco – while its subtle red undertones offer a bit of pizzazz underfoot.

“Oak, walnut and hickory floors have been considered elegant for decades – but we’re updating them with diverse color tones and textures,” said Cybalski. “Many now also feature a popular 5” narrow-width, beveled edge format to make them practically indistinguishable from wood.”

Exotic
At one time, elegance in the home was synonymous with European styling. With today’s global culture, however, it’s considered the height of fashion to blend décor elements from Asia, Africa and South America. Globe trekkers should display their one-of-a-kind sculptures, vases and carvings purchased from flea markets in Mumbai, Cairo and Rio de Janeiro, while would-be world travelers can select hand-crafted imports from stores like World Market and Pier One. Paint the walls with earth tones like beiges, deep browns and clays, and incorporate exotic materials – like bamboo, koa, palissander or jatoba – on the floor.

“One benefit of an ‘exotic’ laminate floor – such as those in Pergo’s Elegant Expressions collection – is that you don’t have to purchase actual rare or endangered materials to create the look you desire,” said Cybalski. “These eco-chic décors also feature a unique satin gloss finish that adds extra sheen for a truly stunning appearance.”

Rustic
Knotted and timeworn looks are no longer exclusive to seaside cottages, woodland cabins and farmhouses. Modern rustic décor is sophisticated enough for an urban apartment and easily can be paired with refined accent pieces like sparkling chandeliers or ornate drapery.

“Distressed and handscraped finishes currently are among the most popular looks in both furniture and flooring,” said Cybalski. “There’s freedom in creating a rustic setting within the home because you can make it as subtle or as overt as you desire.”

According to Cybalski, rustic design is all about texture and bringing the beauty of nature inside – whether it’s through a woven twig mirror, a solid oak dining room table or a whitewashed floor like Pergo’s new Nantucket Pine, which evokes the feel of the seaside.

“Elegance does not have any specific rules or restrictions in today’s home décor,” said Cybalski. “It’s simply a way to express one’s good taste and personal aesthetic sensibilities. The one guideline to remember is that an elegant environment should be both stylish and comfortable – from floor to ceiling and wall to window.”

Pergo’s Elegant Expressions collection features superior durability, easy maintenance and glueless installation. For more information and to find a local retailer, visit www.pergo.com.

10/27/2008 12:00:00 AM

Gardener’s Cottage Installation Draws Attention of Both Influencers and Consumers
Pergo, the inventor and leading manufacturer of laminate flooring, was prominently featured in the recent Orchard Hill Designer Show House at Old Westbury Gardens in Old Westbury, N.Y. The popular Show House, set on a historic property, was open to the public during the early summer and garnered significant buzz in the design industry for its unique setting and eclectic décor.

Gardener’s Cottage Installation Draws Attention of Both Influencers and Consumers

Pergo, the inventor and leading manufacturer of laminate flooring, was prominently featured in the recent Orchard Hill Designer Show House at Old Westbury Gardens in Old Westbury, N.Y. The popular Show House, set on a historic property, was open to the public during the early summer and garnered significant buzz in the design industry for its unique setting and eclectic décor.

Interior designer John Loecke, a regular contributor and stylist for several national shelter publications, designed the Show House’s gardener’s cottage and specifically requested Pergo for his project. Pergo was featured in the bathrooms, kitchen and dressing room of the cottage as well as in the estate’s carriage house, which served as a gift shop while the property was open for tours.

Working with popular Pergo décors from the American Cottage collection – Boathouse Pine and Driftwood Pine – Loecke created a striped pattern in the dining room of the cottage that showcased Pergo’s distinctive whitewashed looks. Visitors to the Show House – including designers, architects, media and design-oriented consumers – were impressed by the floor’s chic appearance and durability.

“This was an ideal opportunity to showcase the high-style, authentic look of Pergo flooring in a home environment,” said David Small, vice president of marketing for Pergo. “It’s always impactful when designers, media and consumers can interact with our flooring and experience the beauty of genuine Pergo for themselves.”

The Orchard Hill Designer Show House was featured on the Domino magazine Web site, and will appear in a future issue of Gotham Magazine.

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Raleigh, NC, 10/27/08
Pergo, Inc.
Strategic Marketing
For further information, please contact:
L.C. Williams & Associates: Public Relations – Samantha Frost or Heather Hahn – 800-837-7123

Pergo is the inventor and world’s leading marketer and manufacturer of high-quality laminate flooring. Pergo? was introduced in Europe in the 1980s and is now sold in more than 30 countries throughout the world. Launched in the United States in 1994, Pergo is the market share leader in the laminate flooring category. In 2007 Pergo was acquired by Pfleiderer, AG, a leading manufacturer of engineered wood products, located in Neumarkt, Germany. In this acquisition Pergo merged with Uniboard, Inc to become the largest vertically integrated manufacturer of laminate flooring in North America. Pergo, LLC., is headquartered in Raleigh, North Carolina and has manufacturing facilities in Garner, North Carolina and Laval, Canada. For more information, visit www.pergo.com or call 1-800-33-PERGO (1-800-337-3746).

10/23/2008 12:00:00 AM

RALEIGH, N.C., Oct. 23, 2008 – While the winter forecast may put a damper on outdoor fix-ups, northern winds and cold temperatures are no reason to put your DIY talents on the workshop shelf. In fact, some home maintenance projects are best suited for cooler weather. For instance, according to the DIY Network, winter is actually the best time to install new floors because humidity levels are at their lowest.

RALEIGH, N.C., Oct. 23, 2008 – While the winter forecast may put a damper on outdoor fix-ups, northern winds and cold temperatures are no reason to put your DIY talents on the workshop shelf. In fact, some home maintenance projects are best suited for cooler weather. For instance, according to the DIY Network, winter is actually the best time to install new floors because humidity levels are at their lowest.

“Installing a new floor is a relatively quick and inexpensive way to refresh a living space, especially in preparation for holiday guests,” says Don Cybalski, director of design for Pergo, LLC., the inventor and leading brand of laminate flooring. “With laminate flooring, you can easily complete the job over a winter weekend for a fraction of the cost of real wood.”

Compared with solid wood, top-grade laminates are available at a much more reasonable price. With their simple glueless click installation, most laminate floors can be easily installed over existing flooring without requiring professional assistance.

Stand Up to Old Man Winter
Another benefit of laminate flooring is its superior durability. Unlike real wood, laminates can stand up to the most extreme wear and tear from daily foot traffic. Even the toughest elements brought indoors – such as mud, snow and rain tracked in by little feet and paws – are no match for this tough flooring selection. Laminates won’t wear through, stain or fade over time, no matter how many houseguests you host over the years, and they are incredibly easy to maintain. You can clean them with just a damp mop and they never need waxing, polishing or refinishing.

Create Cozy Interiors
Still, when it comes to finding the right new floor for your home, it’s all about the look. Many laminates today simulate natural wood grains and replicate the feel of hardwood. In fact, they may be indistinguishable from their wood counterparts.

“Today’s laminate décors can add a rich, sophisticated sense of style to any room in a house,” Cybalski explains. “Consumers can choose from traditional oak, maple and cherry finishes – or even achieve exotic wood looks like teak, merbau and bamboo.”

However, Cybalski emphasizes that all laminates are not created equal. Look closely at the wood grain design and run your hand across the surface to feel the texture. For the most “like-real-wood” offerings, seek out products that feature superior texturing technologies – like Pergo’s AccuWood™ Textures – found on the new Elegant Expressions collection.

Dashing Through the Home
As the holiday season approaches, many households turn into lively gathering places for family and friends. Premium laminates, like the new Pergo Commercial collection, are ideal for these busy living spaces. Featuring an extra thick core for impact and indentation resistance along with TitanX™, a patented multi-layered aluminum oxide finish that creates a surface as hard as titanium, ultra-durable Pergo Commercial laminate is strong enough for a restaurant or boutique, but its resilience and beauty also make it a great flooring choice for active family rooms, kitchens and hallways.

So, if you find yourself itching to exercise your DIY muscles this season, go ahead, pull out the tool belt and hit the floor. For more information, visit www.pergo.com.

For more information about Pergo offerings, please contact Samantha Frost at 800-837-7123.

6/5/2008 12:00:00 AM

Pergo, the laminate industry’s leading brand, recently was awarded a Product Choice Award by Multi-Housing News, one of the leading information sources for the multi-housing news sector.

Pergo, the laminate industry’s leading brand, recently was awarded a Product Choice Award by Multi-Housing News, one of the leading information sources for the multi-housing news sector. Recognizing the best building product sources, the Product Choice Awards celebrate vendors who have demonstrated exceptional value, service, flexibility and creativity. Pergo received top honors in the laminate flooring category for a third consecutive year, having been previously honored in both 2007 and 2006.

“This award is a testament to the strong reputation that our brand and products have earned within the industry,” said David Small, vice president of marketing for Pergo. “We are extremely proud to be honored again this year. The repeated recognition by such a key industry resource has allowed us to build stronger relationships with executives of multi-housing related companies.”

Winners of the Product Choice Award are determined by votes cast by industry members. Manufacturers in 19 different categories – from ceilings and light fixtures to paint and signage – are rated on the following criteria: pricing/value, speed of delivery, flexibility, scope of building products and product servicing.

For more information about Pergo, please visit www.pergo.com or call 1-800-33-PERGO (1-800-337-3746).

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Raleigh, NC, 6/05/08
Pergo, Inc.
Strategic Marketing
For further information, please contact:
L.C. Williams & Associates:
Public Relations – Samantha Frost or Heather Hahn – 800-837-7123

Pergo is the inventor and world’s leading marketer and manufacturer of high-quality laminate flooring. Pergo? was introduced in Europe in the 1980s and is now sold in more than 30 countries throughout the world. Launched in the United States in 1994, Pergo is the market share leader in the laminate flooring category. In 2007 Pergo was acquired by Pfleiderer, AG, a leading manufacturer of engineered wood products, located in Neumarkt, Germany. In this acquisition Pergo merged with Uniboard, Inc to become the largest vertically integrated manufacturer of laminate flooring in North America. Pergo, LLC., is headquartered in Raleigh, North Carolina and has manufacturing facilities in Garner, North Carolina and Laval, Canada. For more information, visit www.pergo.com or call 1-800-33-PERGO (1-800-337-3746).

5/9/2008 12:00:00 AM

Let the games begin! Pergo – along with the company’s Charitable Contributions Committee (CCC) – has pledged its support to one of the largest Special Olympics programs in the world. As a “white ribbon” sponsor of the 2008 Special Olympics North Carolina Summer Games, Pergo has proudly assisted in ensuring that the nearly 1,300 athletes who take part in the games will have the opportunity to develop physical fitness, as well as to compete with fellow athletes from around the state.

Pergo Scores a “Perfect 10” for Helping Special Local Athletes

Let the games begin! Pergo – along with the company’s Charitable Contributions Committee (CCC) – has pledged its support to one of the largest Special Olympics programs in the world. As a “white ribbon” sponsor of the 2008 Special Olympics North Carolina Summer Games, Pergo has proudly assisted in ensuring that the nearly 1,300 athletes who take part in the games will have the opportunity to develop physical fitness, as well as to compete with fellow athletes from around the state.

Pergo employees also will volunteer at the Summer Games, which will take place in Raleigh on June 6-8. The event will draw more than 600 coaches, 500 family members and 1,000 volunteers, in addition to the athletes with intellectual disabilities who will compete in events like aquatics, gymnastics, powerlifting, softball and volleyball.

“Every year Pergo gives back to the community through a variety of charitable activities and contributions,” said George Kelley, CEO of Pergo North America. “Thanks to the CCC and the generosity of our employees, we’re honored to help hundreds of special North Carolina citizens pursue their passion for athletics.”

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Raleigh, NC, 5/9/08
Pergo, Inc.
Strategic Marketing

For further information, please contact:
L.C. Williams & Associates:
Public Relations – Samantha Frost or Heather Hahn – 800-837-7123

Pergo is the inventor and world’s leading marketer and manufacturer of high-quality laminate flooring. Pergo? was introduced in Europe in the 1980s and is now sold in more than 30 countries throughout the world. Launched in the United States in 1994, Pergo is the market share leader in the laminate flooring category. In 2007 Pergo was acquired by Pfleiderer, AG, a leading manufacturer of engineered wood products, located in Neumarkt, Germany. In this acquisition Pergo merged with Uniboard, Inc to become the largest vertically integrated manufacturer of laminate flooring in North America. Pergo, Inc. is headquartered in Raleigh, North Carolina and has manufacturing facilities in Garner, North Carolina and Laval, Canada. For more information, visit www.pergo.com or call 1-800-33-PERGO (1-800-337-3746.)

4/2/2008 12:00:00 AM

Pergo, the leading manufacturer and marketer of laminate flooring, has announced the appointment of Bert Brant as chief operating officer of the North American flooring business, effective immediately. Brant will oversee all operations of this division and directly report to George Kelley, chief executive officer of Pergo North America.

Pergo, the leading manufacturer and marketer of laminate flooring, has announced the appointment of Bert Brant as chief operating officer of the North American flooring business, effective immediately. Brant will oversee all operations of this division and directly report to George Kelley, chief executive officer of Pergo North America.

“Bert’s business expertise and in-depth understanding of the laminate industry have made him a valued and skilled leader within our organization,” said Kelley. “We are confident that he will leverage his impressive knowledge of internal operations to continue building the strength of the Pergo brand through new products and innovations.”

Brant will succeed James N. Hogg, who has been named chief executive officer and president of Pergo’s Business Center Panel North America.

“We feel these two new appointments are key to the growth of Pergo’s North American business in the year ahead,” said Kelley. “Both Bert and James share a commitment and vision to further increasing Pergo’s market share in this region.”

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Raleigh, NC, 4/2/08
Pergo, Inc.
Strategic Marketing

For questions or requests, please contact:
L.C. Williams & Associates – Laura Bohacz and Samantha Frost – 800-837-7123

Pergo is the inventor and world’s leading marketer and manufacturer of high-quality laminate flooring. Pergo? was introduced in Europe in the 1980s and is now sold in more than 30 countries throughout the world. Launched in the United States in 1994, Pergo is the market share leader in the laminate flooring category. In 2007 Pergo was acquired by Pfleiderer, AG, a leading manufacturer of engineered wood products, located in Neumarkt, Germany. In this acquisition Pergo merged with Uniboard, Inc to become the largest vertically integrated manufacturer of laminate flooring in North America. Pergo, LLC., is headquartered in Raleigh, North Carolina and has manufacturing facilities in Garner, North Carolina and Laval, Canada. For more information, visit www.pergo.com or call 1-800-33-PERGO (1-800-337-3746).

3/12/2008 12:00:00 AM

Having received rave reviews from specialty retailers and consumers alike since its launch last summer, Pergo’s Enhanced Vintage Home collection now is being applauded by the editorial staff of one of the country’s most well-respected and widely-read shelter publications – Home magazine.

Having received rave reviews from specialty retailers and consumers alike since its launch last summer, Pergo’s Enhanced Vintage Home collection now is being applauded by the editorial staff of one of the country’s most well-respected and widely-read shelter publications – Home magazine.

During a reception at the recent International Builders’ Show in Orlando, Fla., Pergo received a coveted American Building Products Award for its popular new collection. Home recognized the Enhanced Vintage Home line for its design innovation, durability and practicality.

“Home magazine is known as the industry’s ultimate home resource guide, and we are extremely proud to be acknowledged by its experienced and trend-setting staff for one of our premium product collections,” said David Small, director of marketing for Pergo. “Enhanced Vintage Home has built a strong reputation among our valued retailers and consumers – and this commendation only reinforces our belief that the collection is one of the most authentic and high-quality laminate offerings on the market.”

Taking realism to a whole new level, Pergo’s Enhanced Vintage Home line is available in five stunning décors – Berkshire Oak, Hudson Oak, Eastwick Oak, Lenox Oak and Nantucket Pine. It features Pergo’s latest AccuWood™ Textures technology – a new multi-dimensional texturing process that creates “pillows” on the surface of the floor resembling the exact pattern, layering and sensation of hard wood.

For an enhanced sound, the collection features premium attached underlayment. Creating a more natural resonance underfoot, this material also makes the product easier for do-it-yourselfers to install by eliminating the need to purchase and lay down separate rolls of underlayment beneath the planks.

Ideal for high-traffic or entertainment areas of the home, such as kitchens, dining rooms and living rooms, Enhanced Vintage Home offers outstanding durability with a 10mm core, dual-locking click joints and a lifetime warranty against wear-through, stain and fading. And, with the addition of LusterGard Plus™, providing superior surface resistance against scuffs and scratches, these floors will keep their “brand new” look longer.

“Enhanced Vintage Home has proven to be a strong seller for our specialty retailers,” said Small. “We’re very excited to receive additional recognition from Home magazine, as it is such an esteemed source of inspiration and information for our target consumers.”

For more information on the Enhanced Vintage Home collection, call 1-800-33-PERGO (1-800-337-3746). Additional details about Pergo also are available on www.pergo.com.

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Raleigh, NC, 3/12/08
Pergo, Inc.
Strategic Marketing

For further information, please contact:
L.C. Williams & Associates:
Public Relations – Samantha Frost or Laura Bohacz – 800-837-7123


Pergo is the inventor and world’s leading marketer and manufacturer of high-quality laminate flooring. Pergo? was introduced in Europe in the 1980s and is now sold in more than 30 countries throughout the world. Launched in the United States in 1994, Pergo is the market share leader in the laminate flooring category. In 2007 Pergo was acquired by Pfleiderer, AG, a leading manufacturer of engineered wood products, located in Neumarkt, Germany. In this acquisition Pergo merged with Uniboard, Inc to become the largest vertically integrated manufacturer of laminate flooring in North America. Pergo, Inc. is headquartered in Raleigh, North Carolina and has manufacturing facilities in Garner, North Carolina and Laval, Canada. For more information, visit www.pergo.com or call 1-800-33-PERGO (1-800-337-3746.)

2/21/2008 12:00:00 AM

Pergo’s Charitable Contributions Committee (CCC) has “gone to the dogs” – along with the cats, rabbits and a variety of other loveable animals aided by the Wake County chapter of the Society for the Prevention of Cruelty to Animals (SPCA).

Pergo’s Charitable Contributions Committee (CCC) has “gone to the dogs” – along with the cats, rabbits and a variety of other loveable animals aided by the Wake County chapter of the Society for the Prevention of Cruelty to Animals (SPCA).

Complementing Pergo flooring’s recently launched advertising campaign featuring a Great Dane puppy named “Pergo,” employees of the leading manufacturer of laminate flooring made monetary donations and volunteered numerous service hours to the Wake County SPCA, which covers the area surrounding Pergo’s U.S. headquarters in Raleigh, N.C.

“Pergo’s CCC gives back to the community every year through a variety of charitable activities and contributions,” said George Kelley, CEO of Pergo AB in North America. “With the addition of our new spokespuppy ‘Pergo’, it’s only fitting that the committee expand its charitable net to include homeless and sheltered local animals in need of assistance and care.”

In fall 2007, Pergo announced a two-month-long charitable campaign in support of the Wake County SPCA. All of Pergo’s Raleigh and Garner, N.C., employees were invited to show their generosity to the cause in one of three ways: donate a pet care “wish list” item, such as kitty litter or pet food, to help stock local shelters; make personal monetary donations to support spay and neuter treatments and other needed services; or volunteer time at a local shelter.

The success of the internal campaign was overwhelming - with significant monetary, wish list items and time donated. Kelley, accompanied by “Pergo” the dog, announced the final contributions made by Pergo employees to representatives from the SPCA in November at the organization’s annual “Santa Paws” event where local residents took holiday snapshots with their pets.

“It was encouraging to see so many employees embrace the spirit of the campaign and give back to the community and animals in need,” said Katie Smith, CCC president. “We’re honored to be able to help the Wake County SPCA and we already are planning new initiatives to support the work of this organization in 2008.”

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Raleigh, NC, 2/21/08
Pergo, Inc.
Strategic Marketing

For further information, please contact:
L.C. Williams & Associates:
Public Relations – Samantha Frost or Laura Bohacz – 800-837-7123

Pergo is the inventor and world’s leading marketer and manufacturer of high-quality laminate flooring. Pergo? was introduced in Europe in the 1980s and is now sold in more than 30 countries throughout the world. Launched in the United States in 1994, Pergo is the market share leader in the laminate flooring category. In 2007 Pergo was acquired by Pfleiderer, AG, a leading manufacturer of engineered wood products, located in Neumarkt, Germany. In this acquisition Pergo merged with Uniboard, Inc to become the largest vertically integrated manufacturer of laminate flooring in North America. Pergo, Inc. is headquartered in Raleigh, North Carolina and has manufacturing facilities in Garner, North Carolina and Laval, Canada. For more information, visit www.pergo.com or call 1-800-33-PERGO (1-800-337-3746.)

2/5/2008 12:00:00 AM

Millisa Holley and her family recently celebrated the holiday season in their own happy and healthy home for the first time, thanks in part to Pergo.

Millisa Holley and her family recently celebrated the holiday season in their own happy and healthy home for the first time, thanks in part to Pergo.

Holley, a single mother with two adolescent sons, was approved for a home in Inkster, Mich. (northwest of Detroit), through Habitat for Humanity in the fall of 2006. Plans for the build were going well until the family doctor informed Holley that installing carpet – the standard flooring for Habitat homes in her area – could be a health hazard for her severely asthmatic children.

“I was so excited about our new house and for the blessings it would bring to my family, but the most important detail for me was that the home would be a safe and healthy environment for my kids,” said Holley.

Determined to find a healthier alternative, Holley began contacting various hard surface flooring companies to find a solution. To her delight, Pergo responded right away, offering to donate laminate flooring and accessories to cover Holley’s new 1,200 square foot home.

“Every family should be able to enjoy a safe and stylish home environment, and Pergo is proud to be able to give Millisa and her family flooring that not only is durable and attractive, but also beneficial to their well-being,” said David Small, marketing director for Pergo.

Holley’s family is just beginning to enjoy their new home, which was completed and unveiled in August. And like any active household, its members are putting the livability and durability of their new floors to the test everyday.

“I knew that Pergo made beautiful and durable laminate flooring that would stand up to my sons’ everyday activities – and the hard surface that doesn’t capture allergens or bacteria was just what the doctor ordered,” said Holley. “This holiday season, my family and I were so grateful for Pergo’s generosity.”

# # #Raleigh, NC, 2/5/08
Pergo, Inc.
Strategic Marketing

For further information, please contact:
L.C. Williams & Associates:
Public Relations – Laura Bohacz – 800-837-7123

Pergo is the inventor and world’s leading marketer and manufacturer of high-quality laminate flooring. Pergo? was introduced in Europe in the 1980s and is now sold in more than 30 countries throughout the world. Launched in the United States in 1994, Pergo is the market share leader in the laminate flooring category. In 2007 Pergo was acquired by Pfleiderer, AG, a leading manufacturer of engineered wood products, located in Neumarkt, Germany. In this acquisition Pergo merged with Uniboard, Inc to become the largest vertically integrated manufacturer of laminate flooring in North America. Pergo, Inc. is headquartered in Raleigh, North Carolina and has manufacturing facilities in Garner, North Carolina and Laval, Canada. For more information, visit www.pergo.com or call 1-800-33-PERGO (1-800-337-3746.)

8/8/2007 12:00:00 AM

Multi-channel campaign geared toward solidifying brand preference

The quality and beauty of genuine Pergo is well-known, but starting this summer it may become surprisingly synonymous with huge paws and floppy ears. As part of a comprehensive advertising program, the brand is introducing a “spokesdog” that shares its name.

Multi-channel campaign geared toward solidifying brand preference

The quality and beauty of genuine Pergo is well-known, but starting this summer it may become surprisingly synonymous with huge paws and floppy ears. As part of a comprehensive advertising program, the brand is introducing a “spokesdog” that shares its name.

”Pergo” – a Great Dane puppy – is a 110-pound bundle of energy and playfulness who will bring his own unique style to the pages of consumer and trade magazines throughout the upcoming year. Paired with the tagline “There’s Only One Pergo,” this lovable Great Dane underscores the durability and livability of Pergo flooring.

“By incorporating ‘Pergo’ the Great Dane into our advertising, we’re able to create a clear emotional connection between our brand and consumers,” said David Small, director of marketing for Pergo. “This dog is the perfect embodiment of our key brand characteristics. He’s family-oriented, fun and inviting and he brings home the message that Pergo flooring can truly stand up to anything that life may bring.”

In conjunction with its advertising agency of record – Fitzgerald & Co. of Atlanta – Pergo will launch the campaign in the pages of key industry trade publications in late summer. These placements will appear simultaneously with layouts in shelter and consumer titles that directly target the typical Pergo customer. Creative will focus on the humorous aspects of everyday life with a Great Dane and highlight the strength, beauty and resilience of the Pergo flooring that survives his daily misadventures.

One layout will feature “Pergo” patiently receiving a puppy manicure-pedicure from his young owner after a hard day at play, while another shows him taking part in an at-home fashion show with the kids of the house. The visuals and copy that comprise each advertisement also showcase the uniqueness of Pergo – serving to differentiate it from other laminates and further position Pergo as a brand opposed to a category.

“The primary goal for our new advertising campaign is to reinforce Pergo as the brand that consumers know and trust when purchasing laminate flooring,” said Small. “Not all laminates are created equal – and we want flooring customers to realize that there really is ‘only one Pergo’ and it should be requested by name at their local retailers.”

As part of Pergo’s comprehensive communication strategy, the brand will also unveil television spots on select home improvement and lifestyle networks, as well as banner advertisements on design and decorating-focused web sites.

“Our integrated communications program sends a clear message that the Pergo brand is stronger than ever,” said Small. “As well as enhancing brand preference among consumers, we expect the campaign will have a positive impact on our specialty retailers by driving Pergo sales in their stores.”



For more information on Pergo, visit www.pergo.com or call 1-800-33-PERGO (1-800-337-3746).

# # #
Raleigh, NC, 8/08/07
Pergo, Inc.
Strategic Marketing

For further information, please contact:
L.C. Williams & Associates: Public Relations - Laura Bohacz -
800-837-7123

4/24/2007 12:00:00 AM

Pergo, the world’s leading manufacturer and marketer of laminate flooring, has been recognized as one of the top flooring providers by builders and other multi-housing professionals, according to leading industry trade publication Multi-Housing News. The brand recently received the coveted Product Choice Award, given annually by the magazine and its readers to honor vendors who have demonstrated exceptional value, service, flexibility and creativity.

RALEIGH, N.C., April XX, 2007 – Pergo, the world’s leading manufacturer and marketer of laminate flooring, has been recognized as one of the top flooring providers by builders and other multi-housing professionals, according to leading industry trade publication Multi-Housing News. The brand recently received the coveted Product Choice Award, given annually by the magazine and its readers to honor vendors who have demonstrated exceptional value, service, flexibility and creativity.

“We salute these winners because they have earned the respect and admiration of some of the toughest critics – their peers,” said Patrick L. Brennan, publisher of Multi-Housing News.

Each year, readers are asked to vote for products they prefer to use in their multi-housing complexes/units. The magazine provides a list of building product manufacturers and readers select one supplier in each category that they feel provides the best value, quality, innovation, customer service and design.

“It is especially rewarding to receive this kind of recognition from our customers,” said David Small, marketing director at Pergo. “It lets us know that we are doing things right and that Pergo continues to be a brand they trust to provide superior performance and durability for their projects.”

The complete list of winners will be published in the May issue of Multi-Housing News and is available online at www.multi-housingnews.com.

For more information on Pergo, visit www.pergo.com or call 1-800-33-PERGO (1-800-337-3746).

# # #
Raleigh, NC, 4/XX/07
Pergo, Inc.
Strategic Marketing

For further information, please contact:
L.C. Williams & Associates: Public Relations - Laura Bohacz -
800-837-7123

3/19/2007 12:00:00 AM

Pergo, the laminate industry’s leading brand, recently was recognized by the country’s top design professionals as the “best of the best” in the House & Garden Designers’ Best ‘07 survey.

Pergo, the laminate industry’s leading brand, recently was recognized by the country’s top design professionals as the “best of the best” in the House & Garden Designers’ Best ‘07 survey. Pergo was named as one of the best performing and favorite laminate floors for baths, as well as one of the best performing and favorite laminate floors for other areas of the home. Pergo received this praise for its realistic and innovative designs, such as the company’s new exotic-inspired collections and new narrow-width format looks.

House & Garden, the prestigious home décor and design publication, surveyed 20,000 leading decorators, architects and kitchen and bath designers, to determine the products they love and the brands they trust for use both at work and at home. Pergo was the leading laminate choice of participants that included high-profile names like Mario Buatta, Jamie Drake, Steven Gambrel and Alexa Hampton.

“The results of this survey clearly show that Pergo is not only a superior laminate in its performance and durability – but also in its cutting-edge and extremely authentic designs,” said David Small, director of marketing for Pergo. “We are very pleased that Pergo is known as such a well-respected brand among interior designers, as they set the gold standard for consumer buying habits. It is an honor for us not only to receive their endorsement, but also to receive the endorsement of an esteemed magazine like House & Garden.”

House & Garden previously honored Pergo in 2004 and 2005 with its “Best on the Best Design” award, naming the brand “best kitchen laminate on the market.”

For more information on Pergo, visit www.pergo.com or call 1-800-33-PERGO (1-800-337-3746).

# # #
Raleigh, NC, 3/19/07
Pergo, Inc.
Strategic Marketing

For further information, please contact:
L.C. Williams & Associates: Public Relations - Laura Bohacz -
800-837-7123

7/26/2006 12:00:00 AM

Pergo employees showed pride for both their company and their country at the company’s 2006 national sales meeting. The leading manufacturer and marketer of laminate flooring received the Secretary of Defense Employer Support Patriot Award from Staff Sergeant Greg Martin – a member of the New York Army National Guard and territory sales manager for Pergo – in recognition and appreciation of the support he received from Pergo before, during and after he was called to active duty in Iraq in 2003.

Employee Thanks Pergo for Support During Military Service



Pergo employees showed pride for both their company and their country at the company’s 2006 national sales meeting. The leading manufacturer and marketer of laminate flooring received the Secretary of Defense Employer Support Patriot Award from Staff Sergeant Greg Martin – a member of the New York Army National Guard and territory sales manager for Pergo – in recognition and appreciation of the support he received from Pergo before, during and after he was called to active duty in Iraq in 2003.

The Patriot Award is the second highest recognition given to employers for their support of employees who serve in the National Guard and Reserve. Pergo not only kept Martin’s job open during his 18-month absence, but continuously kept in contact with Martin during his time in Iraq – sending care packages, updating him on his customers and offering wishes for his safe return.

Martin joined Pergo in 2002 as a territory sales manager for the New York area. Less than a year later, he was informed that his National Guard unit would be deployed to Tikrit, Iraq, to relieve current U.S. Army troops stationed there and bolster operations in the area.

“Pergo stood with me from the moment I received my orders,” said Martin. “The company has an outstanding employee family that really came together to help me. They made it clear that my job was secure and they were pulling for me to come home.”

Two of Martin’s colleagues, Tom Savage and Doug Nargi, absorbed an extra 50 stores each into their territories to cover for Martin. The close-knit team, which also included Dave McClatchy, Pergo director of specialty retail sales, kept Martin up-to-speed on business news in his region and sent periodic care packages to the base to boost his morale.

“It’s so important to feel appreciated and remembered when you’re over there fighting,” said Martin. “Nominating Pergo for this award was a way for me to say thank you to the company and to each of those guys for helping me and my family at a very important time.”

Paul Duval, Pergo vice president of sales, accepted the award from Martin on behalf of the company.

“I’m very proud to accept this award from Greg and even more proud of the work he has done to protect our country,” said Duval. “We are glad to have him back home safe and sound.”

The Patriot Award is part of a series of Employer Support of Guard and Reserve (ESGR) awards that include the Freedom Award, the Above and Beyond Award and the Pro Patria Award. These awards were created to publicly recognize employers who provide exceptional support to employees who serve in the National Guard and Reserve.

Nominations for an ESGR award must come from a Guard or Reserve member who is employed by the organization they are nominating, or a family member of the same. All nominations take into consideration the specific support provided by an employer, including pay policies, benefits and leave policies, previous ESGR awards, supervisor training, ESGR advocacy, service member recognition, family support, deployed member support, hiring preferences and general military support.

# # #

For more information about laminate floors, visit www.pergo.com or call 1-800-33-PERGO. Pergo laminate flooring is available through specialty retailers as well as at The Home Depot and Lowe's.

Raleigh, NC, 7/26/06
Pergo, Inc. - Strategic Marketing

For further information, please contact:
L.C. Williams & Associates: Public Relations - Laura Bohacz – 800-837-7123

7/20/2006 12:00:00 AM

According to the National Association of Home Builders, a record $238 billion will be spent on home remodeling in the US this year. Of this, more than $8 billion will be invested in new flooring. “Money well spent,” say experts.

According to the National Association of Home Builders, a record $238 billion will be spent on home remodeling in the US this year. Of this, more than $8 billion will be invested in new flooring. “Money well spent,” say experts.

“Installing new floors is one of the best investments people can make to their homes,” says Fred Miller, managing director of the Home Improvement Research Institute, which recently conducted a study that revealed 25 percent of homeowners plan to replace floors as a way of increasing their home’s value. To maximize the return on their investments, more and more consumers are looking to laminates.

Earning year-over-year, double-digit category sales, laminate flooring is the fastest-growing segment of the flooring market. No surprise, considering its appealing combination of cost, performance and maintenance benefits.

Minimum Investment, Maximum Return
“Laminate flooring is a quick, easy and relatively inexpensive way to dramatically transform the look of a home – thereby increasing its perceived value,” explains Don Cybalski, design director for Pergo, the inventor and leading manufacturer of laminate flooring.

Compared with spending $4 to $6 and up for a square foot of solid wood, top-grade laminates typically run between $2 to $4 per square foot (uninstalled). Some products, like the Pergo Everyday line, retail for even less - just $1.99 per square foot in a variety of styles that replicate the appearance of hardwood.

Faux or No?
Yes, it’s true, today’s laminates look – and feel – more like the real thing than ever before. In fact, consumers routinely mistake laminates for higher priced wood, ceramic or stone alternatives. Beyond the popular oak and maple varieties, laminates are available in rich wood looks like mahogany, walnut and cherry, as well as in classic tile designs including granite, marble and ivory that could fool even the most discerning eye.

“Among the hottest looks right now are exotic woods that draw their influences from Asia, Africa and the Pacific Islands,” says Cybalski. “Laminates make it possible to enjoy the beauty of these rare and even endangered woods – like jatoba, merbau and teak – without actually removing them from their natural environments, something that has become increasingly important to today’s environmentally-conscious consumers.”

And, for a truly traditional wood look, laminate flooring is now available in narrow widths with varying lengths that create a sense of realistic randomness. Offerings like Pergo’s Vintage Home or Select Traditional Strips feature special texturing technology that replicates the feel of hardwood and simulates natural wood grains.

Peak Performance
Adding to the value laminate flooring brings to a home is the unmatched performance that it delivers. Laminates offer durability and ease of maintenance far superior to any other flooring option. They won’t wear through, stain or fade over time and never need waxing, polishing or refinishing.

“Solid wood can fade, dent and show scratches. It also requires sanding and refinishing to retain its appearance,” explains Cybalski. “Vinyl tends to yellow and tear and comes apart at the seams. Ceramic is hard on back and ankles, difficult to clean and is prone to cracks and chips.”

Quick and Easy Installation
Unlike many home renovations, installing laminate flooring is a relatively quick and painless process. In fact, most floors can be installed over a weekend and put directly on top of existing flooring (except carpet), eliminating the need for lengthy surface preparation.

Add it all up and laminate flooring is a smart investment that returns a lifetime of value – both monetary and aesthetic – to a home. For more information on laminate floors, visit www.pergo.com or see it in person at The Home Depot, Lowe’s or your local specialty flooring retailer. Pergo product photography available upon request.

# # #

For more information about laminate floors, visit www.pergo.com or call 1-800-33-PERGO. Pergo laminate flooring is available through specialty retailers as well as at The Home Depot and Lowe's.

Raleigh, NC, 7/20/06
Pergo, Inc. - Strategic Marketing

For further information, please contact:
L.C. Williams & Associates: Public Relations – Laura Bohacz or Heather Hahn – 800-837-7123

6/13/2006 12:00:00 AM

Oprah Winfrey is well-known the world over for her extreme generosity and exceptionally good taste. So, it’s no wonder she selected Pergo to be installed in the dormitories of the Oprah Winfrey Leadership Academy for Girls in South Africa.

Oprah Winfrey is well-known the world over for her extreme generosity and exceptionally good taste. So, it’s no wonder she selected Pergo to be installed in the dormitories of the Oprah Winfrey Leadership Academy for Girls in South Africa.

Winfrey chose Pergo laminate for both the flooring and walls of her academy’s dormitories from the company’s South African importer and wholesaler, Barrow Flooring. Contacted by local architect Wilson & Associates, the Pergo retailer provided thousands of square feet of flooring and wall material. Two neutral-colored décors were selected, which will blend easily with the dormitory furniture and allow the girls to personalize their rooms.

According to a press release on Winfrey’s Web site, the academy, an initiative of The Oprah Winfrey Foundation, will provide a positive learning environment designed for young South African women to receive an exemplary education and leadership training. The academy ultimately will accommodate its maximum of 450 students in 2007.

# # #

For more information about laminate floors, visit www.pergo.com or call 1-800-33-PERGO. Pergo laminate flooring is available through specialty retailers as well as at The Home Depot and Lowe's.

Raleigh, NC, 6/13/06
Pergo, Inc. - Strategic Marketing

For further information, please contact:
L.C. Williams & Associates: Public Relations - Laura Bohacz – 800-837-7123

4/5/2006 12:00:00 AM

When John Harness, owner of ProSource of Fort Myers, sold Michelle Albert a Pergo floor, he had no idea that it would help to rebuild her life after the devastating hurricanes of 2005.

When John Harness, owner of ProSource of Fort Myers, sold Michelle Albert a Pergo floor, he had no idea that it would help to rebuild her life after the devastating hurricanes of 2005.

Like millions of people across the southern U.S., Albert’s home was severely damaged by the storms. Initially forced to live in the only three rooms left unscathed, Albert and her two young children then moved into a trailer while the long repair and remodeling process took place.

As part of making her home livable again, Albert planned to add a finishing touch to the bedrooms – new floors from Pergo, the leading manufacturer and marketer of laminate flooring.

“I wanted to avoid carpet because of my family’s allergies, and I also needed a floor that would be durable enough to handle two very active young children and two very active dogs,” said Albert. “I had heard from my friends that Pergo is a good product and that it really stands up well to wear and tear.”

It was with this Pergo purchase that Albert’s luck began to change for the better. After selecting a medium cherry décor, Albert entered Pergo’s “Create Your Own Dream Space” Giveaway – a contest launched by the company in 2005 to provide one lucky customer with the funds necessary to create a dream room in his or her own home. ProSource of Fort Myers was one of many Pergo specialty retailers across the country to participate in this promotion, which also offered rebates on specific décors to consumers.

“We decided to take part in the program because of our past good experiences and strong relationship with Pergo,” said Harness, who has been with ProSource for seven years. “In fact, last year we were one of only two specialty retailers to win $1,000 worth of free gas from another Pergo promotion. We support the people and companies who support us – and we make a good profit from selling Pergo.”

Although Albert forgot about the contest almost as soon as she entered, she was pleasantly surprised when Pergo recently contacted her with the news that her name had been selected in a random drawing. As the contest winner, she received a $5,000 gift certificate to Haverty’s, a regional furniture retailer, on March 19 – compliments of Pergo. Present at the ceremony were Harness, Jessica Moore, account manager for ProSource and Betty Walden, Pergo territory sales representative.

“I was so thrilled because I didn’t have money to purchase new furniture for the home we were repairing,” said Albert. “My old bedroom furniture was warped and we didn’t even have usable mattresses. After receiving the gift certificate, I went out and bought all the furniture I needed on the very same day.”

Albert started with the basics – outfitting her bedrooms and buying bookshelves and coffee tables for her living room. She also picked up a new china hutch and a couch for her lanai. Thanks to her Haverty’s shopping spree, Albert’s home is a bright and comfortable spot for her family once more.

“It had been a rough couple of years for us, between the hurricanes and two car accidents,” said Albert. “Our luck has changed so much that now my daughter Anna thinks that we’re going to win everything!”

Harness and his employees are equally as excited that their business had a part in helping a deserving individual recover from a tragic event.

“We’re just thrilled to have participated in the program,” he said. “And, we’re even happier that one of our customers was lucky enough to win.”

# # #

For more information about laminate floors, visit www.pergo.com or call 1-800-33-PERGO. Pergo laminate flooring is available through specialty retailers as well as at The Home Depot and Lowe's.

Raleigh, NC, 4/5/06
Pergo, Inc. - Strategic Marketing

For further information, please contact:
L.C. Williams & Associates: Public Relations - Jaci Kotzum or Heather Hahn - 800-837-7123

8/4/2005 12:00:00 AM

"Value" is the number one buzzword for anyone planning to place a home on the market. And with nearly 22 million households moving every year, according to the National Postal Service, a large percentage of Americans are striving to make top dollar from home sales. In fact, a recent survey by the Home Improvement Research Institute found that 40 percent of people who sell a home first make improvements to prepare for the sale.

"Value" is the number one buzzword for anyone planning to place a home on the market. And with nearly 22 million households moving every year, according to the National Postal Service, a large percentage of Americans are striving to make top dollar from home sales. In fact, a recent survey by the Home Improvement Research Institute found that 40 percent of people who sell a home first make improvements to prepare for the sale.

Among the most popular improvements, capturing $8 billion annually, is new flooring. It's money well spent. Installing new floors is one of the best investments people make to their homes when planning to sell. Rather than dramatic projects - such as the installation of a new roof or the addition of a room experts - say that it's the small improvements like a fresh coat of paint, warm lighting or an attractive floor that make all the difference to prospective buyers.

"It's the floors and walls of a home that essentially clinch the sale," says Don Cybalski, design director of Pergo, the nation's leading manufacturer of laminate flooring. "The eyes of potential buyers first are drawn to the surface areas of the home, so it's essential that the most visible spaces are assets. Sellers can expect to add nearly twice as much to the value of their homes for every dollar spent on new flooring."

When preparing to sell a home on a limited budget, first focus on the kitchen and bathroom. According to the National Association of Realtors, even moderate upgrades to these rooms will provide an immediate return on investment - especially with the addition of flooring that offers superior wear and moisture resistance, combined with stand-out good looks.

"Laminate flooring is the ideal option for homeowners planning a sale because it can be installed quickly and at a reasonable cost," says Cybalski. "For instance, the Pergo Everyday line retails for only $1.99 per square foot and is available in styles that replicate the appearance of hardwood. It creates a high quality appearance at a budget conscious price."

Cybalski offers the following checklist to help find a laminate floor that will add both long-term beauty and value to a home:

Moisture Resistance - Spills and splashes are to be expected in kitchens and bathrooms. For these areas, insist on a laminate that provides superior protection from moisture and features CertainSeal™  pre-applied glue technology that guarantees the product's seams will not gap.

Scratch Protection - Scratches and scuffs are a part of everyday life, especially for homes with heavy foot traffic from kids or pets. To prevent damage and dulling, choose a floor that offers LusterGard™ Plus scratch protection, the most effective scratch resistant coating in the industry

Duration of Warranty - Although laminate is more durable than most other flooring options, it's smart to purchase a product that offers a substantial warranty of 25 years or more. For complete piece-of-mind, purchase a floor with a lifetime warranty effective as long as a consumer owns his or her home.

NALFA Certification - A laminate floor that carries the NALFA logo is guaranteed to meet or exceed the testing requirements established by the North American Laminate Flooring Association. Don't even consider purchasing a laminate that hasn't met these stringent requirements. The best floors on the market carry this symbol of quality and confidence.

For more information about laminate floors, visit www.pergo.com or call 1-800-33-PERGO. Pergo laminate flooring is available through specialty retailers as well as at The Home Depot and Lowe's.

Raleigh, NC, 08/04/05
Pergo, Inc. - Strategic Marketing

For further information, please contact:
L.C. Williams & Associates: Public Relations - Jaci Kotzum or Heather Hahn - 800-837-7123

6/24/2005 12:00:00 AM

Favored for its unsurpassed performance, ease of maintenance and remarkably realistic wood-like looks, laminate flooring has achieved tremendous popularity among todays consumers. Now entering its second decade in the U.S., laminate is the fastest-growing segment of the flooring category representing nearly five percent of the market with double-digit growth projected for at least the next three years - impressive statistics considering the product didn't even exist ten years ago.

What to look for when shopping for flooring

Favored for its unsurpassed performance, ease of maintenance and remarkably realistic wood-like looks, laminate flooring has achieved tremendous popularity among today's consumers. Now entering its second decade in the U.S., laminate is the fastest-growing segment of the flooring category representing nearly five percent of the market with double-digit growth projected for at least the next three years - impressive statistics considering the product didn't even exist ten years ago.

Invented and introduced to North America by Swedish-based Pergo Inc., laminate flooring quickly attracted the attention of consumers and competitors alike. Today, there are more than 20 different laminate flooring suppliers serving the U.S. market and nearly 1,000 different product offerings from which to choose – some good and some not-so-good. While the recent influx of new laminate flooring products affords consumers a healthy range of options and price points, these products also come with varying degrees of quality.

"All laminates are not created equal", warns Don Cybalski, design director for Pergo, the leading manufacturer of laminate flooring. "The increasing demand for laminate has attracted a number of low-cost, low-quality competitors to the category. These products may look good on the surface, but many lack the performance needed to stand up to the wear and tear of daily life".

There can be tremendous differences between laminates, from the quality of the decor papers to the depth of texturing. Additionally, many of the new "low-cost" products do not come with the important performance features – such as edge sealing or attached underlayment – that initially earned laminate its strong reputation.

So, while a low price tag may be appealing, consumers should keep quality in mind when choosing a laminate floor. To find a great value and a great floor, look for the following features and characteristics:

Realism - Today's laminates look, sound - and feel - more realistic than ever. When comparing flooring products be sure to look over and touch samples closely. For the most-like-real-wood offerings, seek out products made with superior texture technology - such as the

AccuWood™ Textures used in Pergo’s Vintage Home collection - that feature the natural grain of real wood and a wood-look that could even fool Mother Nature.

Moisture/Scratch Resistance - Laminate floors often are installed in high traffic areas of the home and require superior protection from moisture and scratching. Look for products that feature

LusterGard™ Plus, a coating that provides protection against scratching and everyday spills.

Wear Rating - Laminates have to be able to stand up to the wear and tear of daily life. Toward that end, ask for products that feature a superior AC5 wear rating. This designation indicates the product will resist wear more effectively than those with lower ratings.

Extended Warranty - For added assurance and satisfaction, look for laminates with substantial performance warranties. Demand a minimum 25-year warranty. Or for complete protection, choose products like Pergo Vintage Home or Pergo Select, each of which comes with a lifetime warranty effective as long as the consumer owns his or her home.

NALFA Certification - An easy way to identify quality laminate flooring is to look for the NALFA symbol. This indicates that a product has met the testing requirements established by the North American Laminate Flooring Association, the industry's authority on high standards in laminate flooring.

For more information on quality laminate flooring, visit www.pergo.com or call 1-800-33-PERGO. Genuine Pergo laminate flooring is available through specialty retailers across the country as well as at The Home Depot and Lowe's.

Raleigh, NC, 6/24/05 Pergo, Inc. - Strategic Marketing For further information, please contact:
L.C. Williams & Associates: Public Relations - Heather Hahn - 800-837-7123